InboundHiro vs. MailChimp
Constructing the perfect emails for your business and sending them to the right people can often be a time-consuming mess, especially if you’re doing it on your own. Luckily, many programs specifically for email marketing exist for the purpose of helping you send better emails more efficiently. We believe InboundHiro is the best option for this and to demonstrate that we’ll be comparing it to another popular email marketing program, MailChimp.
MailChimp specializes in sending marketing emails and email management with their slogan emphasizing “Send Better Email.” “Our features and integrations allow you to send marketing emails, automated transactional messages, and targeted ad campaigns. And our detailed reports help you see how much money you’re making and how many customers you’re gaining with each marketing effort,” (G2Crowd).
| InboundHiro | MailChimp | |
| Price | Founder’s Plan currently $60 one-time fee | Free, but if you want full product anywhere from $20-$200/mo plus subscribers |
| Monthly Emails | 5,000 emails/month | 12,000 emails/mo |
| Email Marketing | Price is Pay-As-You-Go | Monthly + Based on Subscribers |
| Marketing Automation | Build Your Own Automated Campaigns (coming soon) | Transactional Based |
| CRM | Full Feature Set | No Feature Set |
| Users | $25/user | Unlimited |
| Training Required | Very Little | Very Little |
In the short term, MailChimp might be more economical and fit your needs right now. However, in the long-term our pricing will help save you money and provide you with a feature set that will create a higher return on investment.
Marketing Automation and CRM features are where we truly differentiate from MailChimp. MailChimp is an excellent email marketing platform, and they do that well. We have merged our email marketing platform with a robust customer relationship management platform to give you the best options for your marketing. MailChimp says they do Marketing Automation, but their system is based on Transactional emails, not full-fledged custom email marketing automation campaigns with lead-scoring tendencies.
To that end, we are huge fans of MailChimp and what they have done in the industry. If you are wanting better pricing, a better product, and a better return on investment – Sign-Up Here