InboundHiro is appropriately named after a practice we support and abide by Inbound Marketing. As our guiding set of principles, Inbound Marketing emphasizes putting our customers first. Customers that, as a Customer Relationship Management (CRM), we hold in the highest regard.
Our goal is to create a better customer experience and to help you create a better customer experience. We want to create an internet culture that isn’t overbearing and demanding nor do we want one that is heartless and monotonous. This is done through the Inbound Marketing Methodology which consists of Attract-Convert-Close-Delight.
Attract is how to get strangers to visit your site by creating relevant content that shows up in search engines. Convert is, once a visitor is on your website, how you choose to appropriately engage them. Close is how to help a lead (a visitor interested in buying) make a purchase that is relevant and valuable to them. And Delight is how to create a continuous, personal relationship to your paying customers to make sure they come back, not just for the products or services, but because they’re fans of you and the way your team treats them.
A key part of Inbound Marketing is making content that means something, that answers questions, that responds to a need. This is the goal instead of blatant advertising. We believe that it is far more effective to address needs than to push your name out repetitively. If your approach to marketing is to post “SHOP AT *PLACE*!” On social media, wait five minutes and post “SHOP AT *PLACE*!” Again, then any visitors you might receive have the possibility of checking to make sure you’re not a clickbait site.
We also believe that this approach to Inbound Marketing and customer relationships is better for over brand health because if you’re remembered and recognized for providing an overall good shopping experience, then odds are that some of the traffic received will be from holding a good reputation that people have shared about.
The InboundHiro platform supports the ideas of Inbound Marketing in the following three ways:
- We provide the marketer a tool that helps them add value and content to the user via email marketing that requires the marketer to categorize subscribers in such a way that ensures the subscriber is only getting the content that they want.
- We provide the analytics to the marketer to ensure they know what their subscribers want.
- We do not encourage blatant spam. Even when you begin writing an email, we help to promote better writing standards like Attention-Interest-Desire-Ask (AIDA).
Overall, we believe that by using InboundHiro you are provided with the tools to properly market to your audience and to create an excellent experience for your customers.